Background
La Roja is the National Spanish Soccer Team, and Cruzcampo is one of its sponsors.
We wanted people to consume our beer during the matches and support our team using our merchandising.
Idea
We create an VR App to giveaway tickets, merchandisign and Meet& Greets with the team players.
You only need two things:
1. Your mobile phone
2. A bottle/can of Cruzcampo Beer.
Once you scaned any Cruzcampo label using LiberApp App, which was created by VR technology, we transformed our classic Gambrinus into the National Team Players.
We wanted them to be the ones who giveaway +5K prizes prepared by Cruzcampo brand.
This didn’t finish here… if you scanned the label during the matches where out team was playing, our players appeared talking about the match with Videos in real Time.
+200K Downloads
10K daily views
5k prizes shareD
4,6 STARS AT APPSTORE
