brief
Make the population aware that their terrace deserves to have a better life and for very little they can make it a reality.
idea
We created a fake ONG called: «Terrace’s Friends» to make you enjoy your terrace.
HOW
A Friend could demand you because of your messy terrace/balcony on a landing page. Once we receive the demand, the victim would receive a letter with pictures of their crime, a pair of Google Cardboard glasses and an intructions kit. Now, you would be able to see how your terrace would look like if you give it a little love.
10 people will get their terrace decorated for free.
results
More than 2,300 complaints were registered to terraces improperly used by their owners, this caused the glasses to sell out in less than a month.
We make it clear that IKEA not only sells furniture, but also an ideology.
